Free lunches were offered in America as a draw to get you inside the restaurant where you were expected to buy beer. Hence, the saying that there's no such thing as a free lunch. Then main form of advertising on Twitter is "native ads" which are advertising messages subtly mixed with the content. Mixing ads with content is necessary since phones and tablets are too small to conveniently separate the two. But the practice is spreading to larger format information platforms. The New York Times already has native advertising and our beloved paper, the Wall Street Journal, is considering it. It appears that it is simply going to be the reader's responsibility to have the savvy to separate the wheat from the chaff.
Peter Nickerson
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